SOLUTIONS-> Our Solutions

Focus Marketing has developed a set of services that are uniquely tailored to your business needs in order to help you define your top business and marketing focus for your promotions or for your overall business development.

Business Focus Assessment analysis:

The ultimate solution for any business success to define a complete business plan by leveraging information analysis and information-driven marketing but this is not always a financial commitment that businesses can make in their current situation.

The key is to insure that at least you are spending your limited resources on the most "appropriate" objective for your business…right now.

With the Business Focus Assessment service from Focus Marketing, you will be able to know where it makes the most sense to spend your time and budget…now...taking into your current situation.

Outcome: A document with indication of:
. What are your current strengths and weaknesses as an artist or label
. What are the elements in your environment that act as opportunities or threats for your ability to have traction in your career or business
. What is specifically your career or business vision
. What objective (among the many objectives that you may have) will make the most sense for you to focus on, taking into account your strengths, weaknesses, opportunities and threats and your vision
. What will be specifically the level of your challenge to "get there"

Top targets analysis:

Focus Marketing will use its methodology to help define the top regions/markets - top profiles to focus on for an optimized return. The profile will be specific, statistically validated and checked for usefulness in media selection, direct marketing target selection, advertising, etc.
Outcome: A document with analysis findings and specific recommendations on:
* What top profile to focus on, size of the target, business implications (marketing objectives, key marketing target to work on, etc.)
* What changes/ adaptations/ corrections will have to be engaged/ considered for the brand and image to have the optimum impact on the core target

Marketing Plan development:

Business objective "nail down" formalization

Focus Marketing uses its "Nail Down" methodology to very precisely define THE Key business objective. The key is to be very focused on what is the ultimate business reason why you will be spending efforts and money. Focus Marketing will also recommend, based on this analysis, what will be the most effective criteria to "define" your"top" prospect vs. your "bottom" prospect.
Outcome: A document summarizing the specific business objective and the most effective process to be used to select your top targets.

Top fans analysis and 80/20 rule application:

As mentioned above, Focus Marketing will use its methodology to help define the top regions/markets - top profiles to focus on for an optimized return on investment.
Outcome: A document with analysis findings and specific recommendations on:
* What top target profile to focus on, size of the target, business implications (marketing objectives, key marketing target to work on, etc.)
* Review of the current marketing plan for "quick fixes"
* What changes/ adaptations/ corrections will have to be engaged/ considered for the brand and image to have the optimum impact on the core target
 


Financial simulations:

Taking into account the specificities and size of your core top target, Focus Marketing will provide financial simulations support to analyze under which financial/sales circumstances the business objective will be financially achievable:
* within the current time frame and budget
* within the context of the specific top target profile and size
Focus Marketing will also propose, based on that analysis, any required adaptations to maximize the chances of success.
Outcome: A spreadsheet document with simulation programming and recommendations on what adjustments ($, goals, time, scope, business mechanism to generate sales, etc.) will need to be considered to reach the goal.

Marketing objectives and activities plan:

Based on the above information, Focus Marketing will define what are the marketing objectives, strategies and activities to engage (with their corresponding success metrics) to achieve the business goals for your campaign.
Focus Marketing will use the "Pyramid" methodology to develop a consistent and impactful plan. Outcome: A document that will summarize the key marketing objectives and activities as well as their corresponding success metrics to achieve your business goal. The plan will also integrate a timetable overview of what needs to happen by when and in what sequence.

Implementation Management Support

Based on the marketing and promotion plan, Focus Marketing can develop a project plan where all the deliverables and tasks to be completed will be captured and integrated so that the team behind the project will have a clear and very detailed road map for achieving the deliverables.
The project plan will integrate tasks and sequencing, day by day when appropriate.
Outcome: A project plan document with indication of:
. Task to be completed
. Sequencing
. By who
. By when

Focus Marketing can also act as the "Air Traffic Controller" for the implementation of the project plan. This will consist of:
* Weekly update with the team on completion of planned tasks for the previous week
* Weekly adaptation of project plan based on the new information
* Communication to Project owner on any changes and consequences of the changes on the project implementation (delay, bottle neck issues) with recommendation on potential solutions.
* Adaptation of project plan based on your decisions and communication to the team with highlights of tasks to be completed by who/by when for the following week.

Business Plan development:

Focus Marketing will apply its unique services and combine those with its expertise in formal business plan development to provide you with a complete business plan project, ready for funding request submission if necessary.
Outcome: A document that will cover all aspects of a business plan:
*Executive summary
*Plan overview (objective/Key to success)
*Business proposition
*Market analysis
*Strategy and implementation (including marketing plan)
*Management & team support
*Financial plan

Focus Marketing can also provide Implementation Management support for the business plan.