Information-Driven Marketing
Guide
Thank you very
much for your interest in the new book of Jean Marc Rejaud, Founder
and President of Focus Marketing
"The new science of music promotion: A unique DIY guide to
improve you music promotion with the power of information-driven marketing"
"Things fall through the cracks without
focus. Resources are spread too thin by trying to do too much ."
Darren Feldman - Director of Direct Marketing
& Promotions - Guitar Center, Inc.
It has been known for some times that formal business
discipline and music creativity did not get along very well or even
that business formality was basically a killer of creativity.
Well it was perhaps true.
In the current music market and even more, as the market
gets more fragmented with multiple distribution channels for example,
this is a distinction that is no more sustainable.
If artists or music businesses want to succeed in the
current market, at what ever level of success, they have to integrate
business discipline in their music and career approach to deal effectively
with the facts that they have limited resources and that they
need to use them in the most effective way.
Information-driven marketing, the key association of information analysis
and marketing, is the perfect answer to use your limited resources
the most effectively for your music promotion.
Did you know that without a proper planning based on information,
you can waste up to 92%
of your music promotion efforts?
Proven to be an extremely powerful process for Fortune 100 companies
across all industries, information-driven marketing will
help you focus your marketing, touring, radio promotion, etc. activities
on the most attractive targets and the most attractive opportunities
with the most appropriate marketing approach, for the optimum
business impact.
"The new science of music promotion" is the perfect guide
to help you get there, by the leader of information-driven
marketing for music promotion.
The book covers
all what you need to know to implement an effective information-driven
marketing approach and improve your music promotion.
What is information-driven marketing?
Why information-driven marketing?
How information-driven marketing works for music promotion
(define your top touring, advertising, PR, radio promotion, etc. opportunities)
Information is out there…Always
Information-driven business planning for music promotion
What skills do you need?
It is not a challenge after all
Click
here to preview an extract from "The New Science of
Music Promotion"
You will have access to:
* Clear instructions to engage and implement your own information-driven
marketing plan for your music
* 150+ pages with tons of advises, data and guidance
* Real cases analysis
* Multiple information sources for music promotion...many of them free!
* Step by step guide
* How to leverage the learnings for your touring, advertising, PR, radio
promotion activities..and more
* Reality check sections
* And more
Order now your
DIY guide to improve your music promotion
with the power
of information-driven marketing
