marketing and promotion resources for music

SOLUTIONS-> Marketing Plans

Thank you very much for your interest in our Marketing Plan Development services

Frustrated by having too many things to do with not enough budget and time to do them all....and without knowing what to do really to have traction for your up and coming new album promotion or your touring project?

As an artist, an artists manager or label, you need to define you marketing plan like any other businesses trying to promote a service or a product, by identifying your top opportunities, setting up your precise marketing goals and defining your promotional activities plan to reach your goal in the most effective way, within the limit of your resources. In fact, you need a marketing plan as a the key road map for your album and/or touring promotions. A marketing plan is THE critical part of a successful promotion and information-driven marketing is THE core approach for developing the most impactful plan.

Thanks to its experience in Fortune 100 companies, its expertise in information-driven marketing and its clear understanding of the music business, Focus Marketing is uniquely set up to provide you with professional marketing plan development processes and best practices.

All our marketing plans options integrate the key parts of a professional-Fortune 100 inspired marketing plan:

Executive Summary
Situation Summary
Market Demographics
Market Needs
Market Trends
Market Growth
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Competition
Your product
Keys to success
Critical Issues
Historical Results Analysis
Marketing Strategy
Mission
Financial Objectives
Marketing Objectives
Target Marketing
Positioning
Strategy Pyramid
Marketing Mix (Product, Pricing, Promotion, Distribution)
Financial, Budget & Forecasts
Sales Forecast
Expenses Forecast
Contribution Margin
Break-even Analysis
Management Summary
Organizational Structure
Management Team
Management Team Gaps
Personnel Plan

You can choose from our various marketing plan development options.

Are you looking for a marketing plan as a good-solid foundation to start with? Our Get Started Marketing Plan option will be the perfect choice for $ 2,499.

With the Get Started Marketing plan option, you will be able to have a clear marketing road map with 12 months of monthly forecasting and an additional two to four years of annual forecasting, a clear goal and a document ready for implementation.

Are you looking for a more detailed marketing plan with an extensive simulation of your marketing programs? Our Smart Marketing Plan option will be the solution for $4,599.

With the Smart Marketing Plan option, you will have a very detailed plan with complete financial back ups and a detailed 3 to 5 years projection-road map. This document includes a month by month, action by action simulation of your marketing activities over 3 to 5 years. With such a simulation, you know exactly what to do, when and what to expect. You can also use this document as an on-going planning tool to keep you on track and integrate changes as you go. This marketing plan is a virtual business plan and a perfect document for implementation management.

Smart Marketing Plan ($4,599):

Would you prefer to concentrate on the marketing plan simulation rather than the full marketing plan option? Our Marketing Plan simulation solution will be the perfect match for $2159.

With the Marketing Plan simulation solution, you will have a very detailed business model with month by month, action by action simulation of your marketing activities over 3 to 5 years. With such a simulation, you know exactly what to do, when and what to expect. You can also use this document as an on-going planning tool to keep you on track and integrate changes as you go.