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| SOLUTIONS-> Mediaguide Top Radio Target Analysis Thank
you very much for your interest in our Mediaguide Top Radio
Target Analysis services. What
will be the power for an artist, a label or a radio promoter
to know, based on facts and statistics, that the core radio
target to focus on is with a specific list of radios and within
a specific Radio promotion is a key component of music marketing and, like any business activity, needs to be highly focused in order to be cost-efficient. Without the right information, however, it can become an overwhelming task or even counter-productive if the independent artist, label or promoter spends time chasing non-receptive radio targets. The new joint analysis from Mediaguide and Focus Marketing uses the same data that is available through Mediaguide’s proprietary reporting systems, MusicMonitorTM and ArtistMonitorTM combined with the unique information-driven marketing methodology from Focus Marketing, to extract meaningful information for your radio promotions. The new service will help you define your top radios and radio markets targets, the ones that are proven statistically to over-perform in volume for the music of the artists, optimizing their chances to have airplay in areas that have proven to be supportive of either the artist or genre of the artist. "Focus Marketing uses a proven analysis methodology that creates tremendous informational value when combined with our radio airplay data,” says Paul Wright, Vice President of Music Business Development for Mediaguide. “With budgets tight and because not all artists, labels and promoters have the same time or access to the same tools to determine the right areas to best spend their time for each project, we wanted to support a service that could give that insight quickly and cost-effectively.” The process is very simple: Once you placed your order, you will receive an email from Focus Marketing where you will ask to choose up to 6 proxy artists close to your music style or approach. We will then extract information on their radio airplay statistics for you and apply our unique analysis methodology. If you already have radio airplay for your own music or albums, we can/will of course use the corresponding information from Mediaguide for the analysis. To see a sample of the learnings you will be able to extract from our new service, just click here. The
pricing is also very simple and very affordable: Furthermore,
once you have become a customer of the new Mediaguide Top Radios
Target analysis from Focus Marketing, you will be able to profit
from a unique 15% discount
off the regular price for any subscriptions to the Mediaguide
Radio Airplay services (*).
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