marketing and promotion resources for music

SOLUTIONS-> NPD MusicWatch Analysis

Thank you very much for your interest in our NPD MusicWatch Analysis services.

What will be the power for an artist or a label to know, based on facts and statistics, that the core target to focus on is with a specific age group, a specific gender, in specific locations, a specific income level or a specific occupation...We think this is invaluable.

Are you frustrated by having to do too many things with not enough budget and time to to do them all....and without knowing what to do really to have traction in your albums promotions or your new label?

As an artist or a label executive, you need to define you plan like any other businesses by identifying your top opportunities, setting up your precise goals and defining your activities plan to reach your goal in the most effective way, within the limit of your resources.

The key is to define where and how to focus by leveraging information analysis and information-driven marketing. But it is not always easy to access the right data and to have the right analysis…especially at an affordable price.

With the new joint program from NPD and Focus Marketing, artists and labels will now be able to access NPD's unique database of constantly updated music purchasers data (MusicWatch), including album sales information and demographic purchasing habits (age, income, location, preferred music stores, preferred online music stores, etc.) while leveraging the unique methodology from Focus Marketing, to extract meaningful information for their career or music promotion focus.

With the new service from Focus Marketing and NPD, you will not only be able to identify very precisely the fans target that will provide you with the most "proven" traction for your career or business but also know how much you could gain by focusing on this specific target.

Our analysis will cover all the key aspects of a top target definition:
. Age of purchaser
. Gender
. Income
. Location
. Occupation
. Number of people in the HH
. Race
. Ethnics
. PC equipment
. Where did they buy (traditional and online)
. When did they buy
. Etc.

We will leverage this unique information and apply our unique methodology to:
. Identify your top targets with statistical validity for your specific situation
. Provide you with an estimate of the size of your targets both within the current music purchasers universe and in the US
. Identify the top traditional and online music merchants that will provide you with the most traction for your sales against your top target

Imagine what such information will do for you and your music success:
. You will know exactly where to tour and for who
. You will know exactly where to promote your music and how
. You will be able to identify on what radio(s) you should try to promote your music
. You will know exactly in what music store (traditional or online) you should get in
. You will be able to precisely simulate the business potential of your activities, leading to a formal business or marketing plan and, if needed, a very professional funding request document...

...to have the maximum impact for your music success.

And this is not all!

Would you also like to know what media to focus on for optimum exposure on your top target?

Would you like to know if P2P networks will hurt you or help you and in both cases, which networks?

And would you like to know the optimum formula for developing your online communication?

NPD and Focus Marketing will also help you expand upon your top target analysis with unique information on media habits, internet access and P2P usage for your top target.

The process is very simple: Once you placed your order, you will receive an email from Focus Marketing where you will be asked to choose up to 6 proxy artists close to your music style or approach. To help you do that, we will provide you with our unique top proxy artists selection process, that will enable you to select proxy artists and weight between those artists that will make your selection as close as possible to your specific music style and approach. We will then extract information on their music purchasers statistics for you and apply our unique analysis methodology. If you already have substantial sales volume for your own music or albums, we can/will of course use the corresponding information from NPD for the analysis.

Would like to know what you will get with our MusicWatch analysis, just click here.

Make the choice to really go to the next level...Choose one of the following options below.