SOLUTIONS-> Our Solutions

Focus Marketing has developed a set of services that are uniquely tailored to artists, artists managers and labels in order to help you define your top business and marketing focus for album and touring promotion or for an overall career development.

Career-Business Focus Assessment

As an artist, an artists manager or a label executive, you need to define your focus like any other businesses trying to promote a service or a product, by identifying your top opportunities, setting up your precise marketing goals and defining your promotional activities plan to reach your goal in the most effective way, within the limit of your resources.

The key is to insure that you are spending your limited resources on the most "appropriate" objective for your career or music business…right now.

With the new Career-Business Focus Assessment service from Focus Marketing starting at just $199, you will be able to know where it makes the most sense to spend your time and budget…now...taking into account your current situation.

With this new service, you will be able to have a very clear understanding of:
. What are your current strengths and weaknesses as an artist or label
. What are the elements in your environment that act as opportunities or threats for your ability to have traction in your career or business
. What is specifically your career or business vision
. What objective (among the many objectives that you may have) will make the most sense for you to focus on, taking into account your strengths, weaknesses, opportunities, threats and your vision
. What will be specifically the level of your challenge to "get there"

Focus Marketing is the only marketing-business support agency in the music business to provide such a level of sophisticated career-business focus assessment for just $199 with our online version.
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Top targets analysis:

Focus Marketing will use its methodology to help define the top fans profile and/or radios targets to focus on for an optimized return. The profile will be specific, statistically validated and checked for usefulness in media selection, direct marketing target selection, concert booking, radio promotion, etc.
Outcome: Documents with analysis findings and specific recommendations on:
* What top fans profile to focus on, size of the target, top media, top stores...with a business impact assessment
* What top radios and radio markets to focus on to optimize your radios promotion efforts

To provide those unique services, Focus Marketing partners with 2 leaders in music information:

. The NPD Group and its unique Musicwatch music consumers database

. Mediaguide and its world class radio airplay tracking system

Marketing Plan development:

Business objective "nail down" formalization

Focus Marketing uses its "Nail Down" methodology to very precisely define THE Key business objective. The key is to be very focused on what is the ultimate business reason why you will be spending efforts and money. Focus Marketing will also recommend, based on this analysis, what will be the most effective criteria to "define" your"top" prospect vs. your "bottom" prospect.
Outcome: A document summarizing the specific business objective and the most effective process to be used to select your top targets.

Top fans analysis and 80/20 rule application:

As mentioned above, Focus Marketing will use its methodology to help define the top fans profile and/or radios targets to focus on for an optimized return. The profile will be specific, statistically validated and checked for usefulness in media selection, direct marketing target selection, concert booking, radio promotion, etc.
Outcome: Documents with analysis findings and specific recommendations on:
* What top fans profile to focus on, size of the target, top media, top stores...with a business impact assessment
* What top radios and radio markets to focus on to optimize your radios promotion efforts

Financial simulations:

Taking into account the specificities and size of your core top target, Focus Marketing will provide financial simulations support to analyze under which financial/sales circumstances the business objective will be financially achievable:
* within the current time frame and budget
* within the context of the specific top target profile and size
Focus Marketing will also propose, based on that analysis, any required adaptations to maximize the chances of success.
Outcome: A spreadsheet document with simulation programming and recommendations on what adjustments ($, goals, time, scope, business mechanism to generate sales, etc.) will need to be considered to reach the goal.

 

 

 

 

 


Marketing objectives and activities plan for album or touring promotion:

Based on the above information, Focus Marketing will define what are the marketing objectives, strategies and activities to engage (with their corresponding success metrics) to achieve the business goals for the campaign.
Focus Marketing will use the "Pyramid" methodology to develop a consistent and impactful plan. Outcome: A document that will summarize the key marketing objectives and activities as well as their corresponding success metrics to achieve your business goal. The plan will also integrate a timetable overview of what needs to happen by when and in what sequence.

Implementation Management Support

Based on the marketing and promotion plan, Focus Marketing can develop a project plan where all the deliverables and tasks to be completed (for your album or touring promotion or your career development plan) will be captured and integrated so that the team behind the project will have a clear and very detailed road map for achieving the deliverables.
The project plan will integrate tasks and sequencing, day by day when appropriate.
Outcome: A project plan document with indication of:
. Task to be completed
. Sequencing
. By who
. By when

Focus Marketing can also act as the "Air Traffic Controller" for the implementation of the project plan. This will consist of:
* Weekly update with the team on completion of planned tasks for the previous week
* Weekly adaptation of project plan based on the new information
* Communication to Project owner on any changes and consequences of the changes on the project implementation (delay, bottle neck issues) with recommendation on potential solutions.
* Adaptation of project plan based on your decisions and communication to the team with highlights of tasks to be completed by who/by when for the following week.

Business Plan development:

Focus Marketing will apply its unique services and combine those with its expertise in formal business plan development to provide you with a complete business plan project for your a career or the career of your artist(s), ready for funding request submission if necessary.
Outcome: A document that will cover all aspects of a business plan:
*Executive summary
*Plan overview (objective/Key to success)
*Business proposition
*Market analysis
*Strategy and implementation (including marketing plan)
*Management & team support
*Financial plan

Focus Marketing can also provide Implementation Management support for the business plan.

Focus Marketing Seminars:

With the Information-Driven Marketing seminars from Focus Marketing, you will be able to know in just a few hours:
. Why leveraging information is so powerful to optimize your career or music promotion

 . Where to find the information including the free information available to everyone on the internet

. How to use information through a real time case study that will make you go through the steps to build by yourself, your own information-driven career or album promotion plan.

And all that through an online format…no travel costs…no additional conference fees…just in front of your computer through a web conference in an interactive format.