SOLUTIONS-> Top Target Analysis

Thank you very much for your interest in our Top Target Analysis services

Let's start with a few statements:

In any business or more largely any human activities, you have a concentration effect where 20% of your customers or the people explain 80% of the business or activity (The 80/20 rule) what ever it is for sales, revenue, costs or any other activities...The key is to find those 20%.

Information is the power and Information-Driven Marketing, a natural extension of the 80/20 rule to marketing, is an extremely powerful concept that has proven again and again, in many (if not all) businesses and situations, to lead to tremendous success.

Focus Marketing will use its methodology to help you define the top fans and/or radios to focus on for an optimized return on your up and coming album release or touring effort. The profile will be specific, statistically validated and checked for usefulness in media selection, direct marketing target selection, concert booking, radio promotion, etc.

The analysis will leverage Census Bureau data, NPD Musicwatch music consumers database and the Mediaguide radios airplay tracking system with a unique methodology that will help you focus on opportunities with the optimum combination between sales volume potential and target reaction to your music style.

You will be able to know:
* What top fans profile to focus on, size of the target, top media, top stores...with a business impact assessment
* What top radios and radio markets to focus on to optimize your radios promotion efforts

If you are ready to make to jump now, we have developed 2 unique top targets analysis services for you:

* NPD Musicwatch Top Fans target analysis: With the joint program from NPD, a global leader in sales and marketing information, and Focus Marketing, you will now be able to access NPD's unique database of constantly updated music purchasers data (MusicWatch), including album sales information and demographic purchasing habits (age, income, location, preferred music stores, preferred online music stores, etc.) while leveraging the unique methodology from Focus Marketing, to extract meaningful information on your top fans target, size , media habits and music purchase habits for your career or music promotion focus.

* NEW Mediaguide Top Radios target analysis: The new joint analysis from Mediaguide,the most advanced monitoring and reporting system for radio airplay, and Focus Marketing uses the same data that is available through Mediaguide’s proprietary reporting systems, MusicMonitorTM and ArtistMonitorTM combined with the unique information-driven marketing methodology from Focus Marketing, to extract meaningful information for your radio promotions.

The new service will help you define your top radios and radio markets targets, the ones that are proven statistically to over-perform in volume for the music of the artists, optimizing their chances to have airplay in areas that have proven to be supportive of either the artist or genre of the artist.